Sportscraft Icons
Part of my role as Graphic Designer at Sportscraft involves rolling out monthly creative campaigns across all touch points; online, social, paid ads, Emails, in-store window displays and print.
The Icons Edit was a favourite project of mine, as I had the opportunity to experiment with motion across social ads and web banners, alongside creating refined grid layouts for socials, online lookbooks, and email.
Year:
2025
Client:
Sportscraft
Discipline:
Brand Visual
This is the main homepage banner for Sportscraft, showcasing the campaign through rolling imagery that highlights key visuals in a dynamic, engaging way.
I designed a clean, minimal layout for the website lookbook, allowing the full campaign imagery to take focus.
This is the campaign launch, presented through a refined and minimal email design.
