02
My Experience
01
Sportscraft
2024 - Current
At Sportscraft, I bring campaigns to life end-to-end across web, social, print, and email; keeping everything cohesive and on-brand. I also spend time upfront researching and strategising social content so each campaign lands well across platforms. I lead the design of our quarterly sale campaigns and love weaving in AI tools to streamline the process and push the creative a little further.
ACHIEVEMENTS: Implemented Figma across the business, centralising all artwork into a single platform and enabling seamless collaboration between team members.
02
Accent Group
2022-24
G
Jumped into fashion graphic design with a fun team, working across Glue Store and Nude Lucy to concept and roll out campaign identities across digital, social, and in-store. Kept everything feeling cohesive while still tailoring the look and feel to each brand’s vibe and audience.
Designed everything from ads and website banners to EDMs, logos, and social content, and got stuck into video editing to help bring campaign stories to life.
ACHIEVEMENTS: Led the creative direction for the Spring ’23 Glue Store Magazine, overseeing visual identity, layout, and execution. Designed the ODE fashion logo, which was rolled out across all Stylerunner retail stores.
03
Liberated Leaders
2018-22
Ran their social media across multiple platforms, keeping things consistent, engaging, and on-brand. Designed newsletters, filmed and edited their online program (with a few fun animations), and helped shape content strategies that actually made sense.
Also led a full rebrand for Liberated Leaders, refreshing everything from the website and social templates to print, stationery, and all the little details in between.
ACHIEVEMENT: Spearheaded the growth of their TikTok following to 12k in under 6 months.
04
TONI&GUY Australia
2016-19
Rolled out digital artwork and in-salon signage across 30 locations nationwide, making sure everything stayed on-brand with our UK guidelines. Jumped into the WordPress backend to keep the site fresh and up to date, created email campaigns that people actually wanted to open, and designed fun, eye-catching assets for major fashion sponsorships.
ACHIEVEMENT: Revamping and overseeing the creative direction for the relaunched TONI&GUY Magazine.
05
My first graphic design job straight out of college, working in a busy print shop where I got to be hands-on with everything. It gave me a really solid grounding in graphic design, especially learning how to prep artwork properly for print, and getting familiar with paper stocks, finishes, and different printing techniques.
I helped keep the team running smoothly, coordinated offset print orders, managed inventory, and jumped into production and marketing support wherever needed.
ACHIEVEMENT: Designing the new business logo, business cards and website.
03
Tools I Use
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro / After Effects
Figma
Microsoft Suite
Ai Programs
04
Education
AI for Visual Design
4 Week Course | Design Lab
2025
Editing and Proofing
1-Day Course | University of Sydney
2022
Crucial Conversations
3-Day Course | Crucial Conversations
2022
Mental Health First-Aid
3-Day Course | MHFA Australia
2020
Glow Church Leadership Program
12-Month Leadership Course
2020
Business Insights Google Analytics
1-Day Course | University of Sydney
2018
Diploma in Commercial Arts
Commercial Arts Training College






